Scaling organic traffic for a U.S.-based supplement brand from zero.
Boosted a premium Italian supplements brand's U.S. presence with strategic SEO and content marketing, achieving strong organic growth in 3 months.
Overview
The client is a premium Italian supplements brand expanding its presence in the U.S. market. Specializing in high-quality wellness and nutrition products, the brand is known for premium formulations tailored for health-conscious consumers.
Role
We were tasked with establishing the brand's authority in the U.S. market. Our efforts focused on optimizing the client's online presence, sharpening brand positioning, and driving organic traffic through strategic SEO and content marketing initiatives.
Challenges
- The client had limited brand recognition in the U.S. and needed to position itself as a premium Italian supplement brand.
- They lacked optimized content and relevant keywords to attract their target audience.
- They struggled to establish rankings in the U.S. market due to its strong association with Italy and the need to reposition itself as a U.S.-based business.
- They also faced low domain authority as they were starting from scratch with a new domain specifically for the U.S. market.
Solution
- We helped the client narrow down their strengths and optimized product pages, including creating collection pages around their USPs.
- We conducted thorough keyword research and pushed content addressing various consumer pain points, strengthening the brand's premium supplement positioning.
- We set up a comprehensive sitemap, ensured proper website crawling, and implemented HREFLANG tags for location-specific traffic.
- We launched a backlink campaign targeting the supplements and wellness sectors, securing links from top sites in the niche.
- Within three months, our efforts led to significant growth, having initially started from scratch and reaching substantial organic traffic while increasing brand visibility and authority in the U.S. market.
Results (3 months)
- 0 -> 1.1K growth in relevant searches
- 42+ non-brand queries under rank 5
- 27% increase in time spent on the website
